Piano | Visual Language Development

Client:
Piano

Studio:
WOUQ

Role:
Everything

Project Description:

Working closely with the internal team at piano WOUQ reimagined what piano looks like and how the brand communicates its values and products. Conveying not only what piano does but also how it feels to use the world’s most advanced analytics software.

Over the course of 1 year and countless iterations, we produced a number of assets and guidelines.

The main film above tells the story of how the data of one single user is analyzed by piano’s software and what journey the data takes and how it’ll be displayed for the user.

Product Specific Content:

While the brandfilm itself encapsulates all of what piano does, the different products that piano offers also needed to be explained and visualized.

Below you find a selection of various films and loops produced to give everything that the user might encounter a lot more context but also help to bring everything even closer together.

Airlines

Piano enables airline companies to analyze user behavior, follow up on bookings with user-specific offers and recommendations, and ultimately give the end user a unique experience.

Media Content

With Piano, Media companies from streaming service to newspaper, have the option to deliver user specific advertising and content on a page by page basis.

Financial Services

How do users behave, when using banking apps, what are their needs? Piano can analyze just that and deliver the right products for those customers.

Ad Revenue Optimization

Delivering the right ads, to the right user is crucial for a successful website that relies on ads for its revenue.
Piano delivers a steady stream of data about user behavior and automates targeted ads in the background.

Digital Subscription

Piano Software enables Media Outlets and Streaming Services to manage user subscriptions, deliver targeted offers and retain customers.

Large Data Analysis

Piano’s software enables companies able to chew through large amounts of data and user behaviour while displaying all of this in an easy to understand way. What’s happening behind the scenes was visualized in this film.

RnD

Research & Development was arguably the most important step of the process. As Piano had been using designs from different eras and sources, the look was scattered and didn’t rely on one language in terms of color, form, or relation to one another. Working closely with the internal team this phase yielded a lot of different ideas, directions, and potential visual solutions for the brand. Below you will find a selection of the frames I created during this phase of the project.